Disney Online to acquire Kaboose assets for $18.4 million


MUMBAI: Disney Online, part of the Disney Interactive Media Group (DIMG), has signed an agreement to acquire Internet assets from Canadian-based Kaboose Inc. including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com for $18.4 million.

The Kaboose assets will be integrated into Disney Online’s line-up of web sites.  

“This acquisition strengthens our position as a top entertainment destination for kids and families, and a trusted online resource for parents. These new Web properties complement Disney Online’s category-leading kids and family sites, broadening our audience and infusing an array of new content into our sites, particularly in the baby and mom categories,” stated Disney Online executive vice president and managing director Paul Yanover .

Disney Online reaches more than 27.6 million unique visitors per month. Its extensive line-up of kids and family Web properties include flagship site Disney.com as well as a network of parent-focused sites including Disney Family.com, FamilyFun.com and iParenting.com.

“Our leadership position in providing parents with information and tools to make their family lives easier, combined with Disney’s leadership in family entertainment, will create the most content rich online experience for families. We are excited for the future of our online properties within Disney and the continued development of world class user experiences for parents,” stated Kaboose Inc chief executive officer and founder Jason DeZwirek.