3000 posters of Rock On put across cinemas worldwide

Mumbai: Farhan Akhtar-starrer Rock On released its first poster across 3000 cinemas worldwide this week. The film is set for release on 29 August but the first leg of marketing has started four months in advance to get the audiences excited about the film. It is also the launch film of Farhan’s acting career so every effort is being put into the marketing of this film.

The swanky poster carries a tag line ‘Live Your Dream’ and rather unusual looking rockers in Farhan Akhtar, Arjun Rampal, Purab Kohli and Luke Kenny, each flaunting tees with a different theme.

The film revolves around four young boys who put together the greatest band this country has ever seen but never make it. Ten years hence fate conspires to bring them together again and set them on a journey back to where they left off. A soul searching pilgrimage into their past.

Produced by Ritesh Sidhwani and Farhan Akhtar under the Excel Entertainment banner, the film is being directed by Abhishek Kapoor. Rock On stars Prachi Desai and Sahana Goswami apart from the fur boys.

Other credits include music by Shankar, Eshaan & Loy with lyrics by Javed Akhtar and cinematography by Jason West.