MUMBAI: Adlabs Cinemas has won the Best Retailer in Entertainment Award at the Images Retail Awards 2007, the culminating event of the India Retail Forum held in Mumbai recently.

The Images Retail Awards judges companies in the business of retail from concepts, innovations and designs to consumer recall. The selection process follows a nationwide consumer and industry poll and nominations, backed up with performance assessment by an Images Retail Awards team of analysts and jury.

Adlabs Cinemas COO Tushar Dhingra said, “As the largest cinemas chain in India, growing at an incredible speed, it’s extremely important that we keep in touch with our core consumer through pioneering initiatives like Baby Bliss for young parents and Silver Screen for senior citizens amongst many others and living up to our promise of ‘never a dull moment’ at an Adlabs Cinema. This Award is an indication that we have been on the right track.”

Adlabs Cinemas has 102 screens spread over 30 properties nationwide. It recently became the first cinema chain in India to cross 100 screens. Last year, Adlabs was also awarded the Retailer of the Year Award in the Entertainment category by the Awards Jury of India Retail Summit 2006 at the Reid & Taylor Awards for Retail Excellence.