Akshay Kumar ‘s Entertainment Fails At The Box Office.

First week collections were poor and the  film has managed to rake in the range of  Rs 530 million ( Rs 53 crores net ) at the indian box office.

Akshay Kumar starer Entertainment has a had an average week at the box office and with Ajay Devgn’s Singham Returns roaring at the Indian Box Office on Independence day holiday , it is highly unlikely for the Akshay Kumar starer to make any dents in the overall collections of the film.

Akshay Kumar‘s Entertainment opening weekend Collections stood in the range o Rs 340 million ( Rs 34 crores ) net  at the Indian Box Office. The film showed a good jump in most areas especially in northern India.

Entertainment has had weak openings with multiplex screens so the business if likely to get affected badly due to the later s release.

Due to the limited marketing and pre release hype of the movie, the film has not managed as good as expected collection.

Entertainment Collections are as follows

Friday Rs 100 million ( Rs 10 crores)

Saturday Rs 110 million ( Rs 11 crores)

Sunday Rs 130 million ( Rs 13 crores)

Monday Rs 70 million ( Rs 7 crores)

Tuesday Rs 50 million ( Rs 5 crores)

Wednesday Rs 40 million ( Rs 4 crores)

Thursday Rs 30 million ( Rs 3 crores)

1 week total Rs 530 million ( Rs 53  crores) net.

While collections in multiplex was low the single screens managed to pull through for the Akshay Kumar starer

Due to the limited marketing and pre release hype of the movie the film has not managed as good as expected collection although its opened decently with an average of fifty percent occupancy.

The Northern belt Akshay’s stronghold  was what  managed to save the movie from being a complete disaster at the box office.
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