MUMBAI: Elder Healthcare launched Fair One Man with the companyâ€™s managing director Dr. Anuj Saxena as the brand ambassador. Shahnaz Hussain, the lady behind the product, seems extremely confident of product and is expecting positive returns.
Says Hussain, â€œMen are very coy and will take time to step out of their closet. I have come across many boys who use womenâ€™s fairness cream, but shy away from admitting it. Itâ€™s high time we make a product for them. The herbals used in this cream will benefit them a lot.â€
Saxena who will be endorsing a brand for the first time says, â€œI am doing it because itâ€™s in-house and is economical. I did think many times before taking this up because I am a brand and need to be sure of what I am promoting. But I am quite confident about this.â€
Needless to say that Saxena will be compared to Shah Rukh Khan who also endorses a fairness cream for men – Fair and Handsome by Emami. To this Saxena says, â€œThere will be comparisons to Shah Rukh Khan but people should realize that heâ€™s a superstar and it is senseless to compare anyone to him.â€
After a number of internal research surveys Elder came up with the idea of creating a fairness cream for men. Saxena believes that this product will take around two years to establish. â€œWe will certainly get an idea of how is it fairing in around three months, but the actual report will take time,â€ he says.