Anuj Saxena to endorse men’s fairness cream


MUMBAI: Elder Healthcare launched Fair One Man with the company’s managing director Dr. Anuj Saxena as the brand ambassador. Shahnaz Hussain, the lady behind the product, seems extremely confident of product and is expecting positive returns.


Says Hussain, “Men are very coy and will take time to step out of their closet. I have come across many boys who use women’s fairness cream, but shy away from admitting it. It’s high time we make a product for them. The herbals used in this cream will benefit them a lot.”


Saxena who will be endorsing a brand for the first time says, “I am doing it because it’s in-house and is economical. I did think many times before taking this up because I am a brand and need to be sure of what I am promoting. But I am quite confident about this.” 


Needless to say that Saxena will be compared to Shah Rukh Khan who also endorses a fairness cream for men – Fair and Handsome by Emami. To this Saxena says, “There will be comparisons to Shah Rukh Khan but people should realize that he’s a superstar and it is senseless to compare anyone to him.”


After a number of internal research surveys Elder came up with the idea of creating a fairness cream for men. Saxena believes that this product will take around two years to establish. “We will certainly get an idea of how is it fairing in around three months, but the actual report will take time,” he says.