Bang Overseas director Brij Gopal Bang said, "Building on our heritage and commitment as a Group, we are now launching a all-new line of formal and casual wear. We preferred Arjun Rampal because of his mass appeal with the youngsters and the mid age people as our brand was catering to this segment. After Rock On and Om Shanti Om, Arjun Rampal has become very popular and he was the perfect choice for us."
Rampal said, "Am really happy to be associated with Thomas Scott of Bang Overseas Ltd. Now am coming as a brand ambassador and not a model to endorse a brand which I believe is a good brand and we will have a good campaign."
The new line would be launched shortly in India. Bling Entertainment Solutions CEO Atul Kasbekar added, "We at Bling are delighted to close Arjun’s first deal in India. Given the fact that he is probably one of the best looking men in Bollywood, it was logical to showcase Arjun in a clothing category."
