B4U sponsors London’s Diwali event

MUMBAI: B4U Network will be the official media sponsor of the Mayor of London’s Annual Diwali Event, at Trafalgar Square in London on 28 October. This is the third consecutive year that B4U has been chosen as the sponsor.

Diwali on the Square, as it’s called, will showcase the talent of the Asian community in Britain with dance and music performances.


To celebrate the occasion, a special festive song has been commissioned by B4U network. The song will be composed and sung by Karunia of Indian Idol fame and will be shown on B4U Music on 24 October.


The annual celebration at Trafalgar Square will start at 12 pm with traditional Indian Garba folk followed by Sikh martial art display by Academy of Sikh Heritage.


B4U Network CEO Sunil Rohra stated, “This is a hat-trick for B4U and something we are very proud of since ‘Diwali On the Square’ is one of the most prestigious events in London. At B4U Network, we strive hard to entertain our viewers and the event at Trafalgar Square is an extension of that.”


The B4U stall at Trafalgar Square on the night will be giving away loads of goodies besides offering special subscription offers. More than 20,000 people are expected to attend the event which will be filmed and screened on B4U Music on the day of Diwali.