Mumbai: BIG TV, India’s first fully digital DTH service, says it has achieved the 1 million subscriber mark within 90 days of its launch. The service has also achieved a market share of 15 per cent in just three months in the Indian DTH sector, which is nearly 60 months old in India.

"Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country helped BIG TV cross the million milestone in such a short span of time," said Reliance Communications president Mahesh Prasad.

"Our GUI features are designed for easy maneuverability in the most user-friendly manner. Such user-friendly initiatives help us maintain our leadership position in the evolving Indian DTH market," said, Reliance Communications group head – brand & marketing Sanjay Behl.