Mumbai: The National Geographic Channel Network announced its entry in the online advertising space with the launch of .FOX Networks, (www.foxnetworks.com), one of the largest international ad

networks. The online advertising business specializes in display banner campaigns, search marketing and optimization, lead generation and affiliate marketing.

Having pioneered the concept of ‘Brandformance’ i.e. achieving branding-like recall with performance-like ROI, .FOX Network is the only international network with local presence in both mature and developing markets across the world. A fully-owned division of News Corporation, .FOX Networks currently has 150 employees in 16 countries and is looking at expanding to four new markets in Asia by the end of 2008.

Sony, Nokia, Coca Cola, LG, Dell, Sanyo, Ford, DHL, Mc Donalds, Motorola, Barclays, Singapore Tourism Board, P&G, Volkswagon are some of the prestigious clients who work with the .Fox Networks globally.

NGC Network managing director Nikhil Mirchandani said, "It gives us great pleasure to announce the launch of .FOX Networks in India and we are confident that this new service will be of immense value to our advertisers and media partners".

NGC Networks has roped in Pooja Puri as Director Sales for .FOX Networks, India. Her primary responsibility will be to lead the .FOX Network revenue. Pooja comes to NGC with 11 years of experience in the digital domain. Prior to joining NGC Network, Pooja managed the ad sales business for Hindustantimes.com. She’s also been the Business Head at Media Contacts, the global interactive arm of MPG, responsible for setting up the India operations.

Puri commented, "I feel privileged to have the opportunity to take on this new role. Our focus will be to create memorable on-line campaign solutions for our advertisers."