MUMBAI: BPL Mobile has introduced ‘BPL Mobile Jukebox’, a mobile radio service that will allow subscribers to get hooked onto their choice of music while they are on the move.

BPL Mobile Jukebox is a Full-Song mobile music service that addresses the mood function of the user by offering a variety of songs ranging from Bollywood to Devotional, from English to Ghazals and from Retro to Regional. The service would be available to both post-paid and pre-paid subscribers of BPL Mobile and also accessible on a basic entry-level Non-Data enabled handset.

The subscriber has to dial 543213 to listen to the complete song from the Jukebox Catalog, which has over 1000 songs. This service comes at a monthly subscription of Rs 25 and charges of 50 p/min (9 am – 9 pm) and 20 p/min (9 pm – 9 am).

‘BPL Mobile Jukebox’ also enables listeners to download ringtone of the songs that they like as well as dedicate those songs to their loved ones at Rs 10 event.

BPL Mobile CEO S Subramaniam said, “With our new mobile music service – BPL Mobile Jukebox, we are not just making music of our subscriber’s choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips.”

This service also greets its listeners in their preferred language, remembers their favorite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they crave to listen more often. Also in the event of one skipping a certain mood/category over five times, he/she gets an option of switching the category/mood; thus giving a personalized feel and easy navigation.