CII takes Indian cinema to Cannes


For the fourth consequtive year, Confederation of Indian Industry will head for the 10-day Cannes Film Market beginning May 17 to project Indian cinema jointly with National Film Development Corporation and support from the Ministry of Information & Broadcasting.

Over 80 companies from India will position themselves at Cannes taking 65 films, 35 new projects. This year 18 exhibitors from India will showcase their product and projects at the India Pavilion, which is back once again on the seafront along the ritzy Croisette.

The India Pavilion, organised by CII, at the Village International has representation from across the country and participation include production companies, line producers, post production studios and exporters. Film & TV Guild of India, Film Federation of India, Indian Film Exporters Association and South Indian Film Exporters Association are also part of the India Pavilion. The India participation also includes over 40 independent filmmakers and producers across the country looking out for new ventures and collaboration.

The agenda for Indian showbiz companies this year is clear focus on business at the world’s largest film market. `Cannes is an excellent platform for Indian film industry to selling products, collaborate with global showbiz community and understand international production and distribution market scenarios better,” said Bobby Bedi, chairman of the CII National Entertainment Committee.

CII has brought out India the Big Picture book– an essential guide to connect with the movie business and this will be released at Cannes on May 17. “This is the first step in a larger framework of activities designed to get the major entertainment players of India to come together and collaborate with international players by participating in film markets like Cannes, AFM and Berlin,” said Bedi.

The objective this year is to promote India as a shooting and post production hub, facilitate India pavilion members to meet sales agents and producers, promote International Film Festival of India, Goa (November 23 to December 3, 2006) and Goa Film Bazaar (November 24 to 28, 2006). Several roundtables and network meetings are also planned at the India Pavilion.

The participant companies at the India pavilion and at Palais include Adlabs Films, Kaleidoscope Entertainment, AP International (biggest exporter of South Indian Movies), Digiquest, a post production company based in Hyderabad UTV Motion Pictures, Sahara One Motion Pictures, EROS Multimedia, Rajtaru – a post production studio from Mumbai, KAS Movie Makers, a Delhi based location provider, Gimmicks, Location provider from Mumbai, NFDC, Celluloid Dreams, iDreams Productions, IFFI and Goa Film Bazaar, Osians, Shemaroo and Sunstone Entertainment.

Indian market screenings at Cannes this year include Ali Larter, Salman Khan starring Marigold, UTV’s Rang De Basanti, Jagmohan Mundra’s Provoked, The Last Monk by Sudipto Sen, Mixed Doubles by Rajat Kapur, Nine Emotions (Navarasa) by Santosh Sivan among others.

11th May 2006

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