Mumbai :The Film & Television Producers Guild of India (FTPGI) has announced the 3rd year of EM2, the Entertainment, Media & Marketing forum, a 2-day event to be held on the 17 th & 18th of August at the Taj Lands End in Mumbai. The event will essentially have experts talk about the current scenario of the entertainment, media and marketing in India and share their vision for the future of the industry. The event has been conceptualized and is being executed by Hungama Mobile, South Asia ‘s leading mobile entertainment company.

The objective of this event is to provide insight to the stakeholders in the entertainment, media and marketing business in discovering synergies, identifying new revenue streams, facilitating cross media promotion and identifying a 360 degree approach to film and television marketing.

EM2 will commence on August 17th with interactive sessions from the key industry speakers on topics such as film & television marketing, digital and mobile entertainment, home entertainment, retail, print, radio, digital, gaming and more. The list of speakers include: Bhaskar Das (Executive president, Times Group), Colvyn Harris(MD, JWT), Lloyd Mathias (Executive Director, Motorola), Mohit Anand( Head, Gaming, Microsoft), Sameer Nair (CEO, Star TV), Sanjay Purohit (Director, Sales & Marketing, Cadbury) Sanjeev Agrawal (President, Pantaloon), Sunil Lulla( CEO, Times Global Broadcasting Company Ltd.), Vikram Kaushik (MD, Tata Sky), Vikram Sakhuja (MD, Mindshare), Uday Singh( MD, Sony Pictures).

The distinguishing factor of this year’s event is the second day, which has been designed to serve as a networking platform for the delegates and an opportunity for advertisers, brand custodians and media companies to meet with content producers in person. It will bring together leading stakeholders in the entertainment, media and marketing businesses, and thereby serve as an opportunity for them to identify the upcoming promotional trends. There will be eight business lounges on this day, allotted to Film & Television content providers interested in showcasing their products on a one-on-one basis to the attendees.

Amit Khanna, President, Film & Television Producers Guild of India, says, “EM2 is an attempt by the Guild to create a platform to find out synergy between producers and other media and businesses in the exciting times of cross media relationships. It also gives an opportunity to find out the best ways to market filmed entertainment”.

Neeraj Roy, Managing Director & CEO, Hungama says, “We are delighted to be a part of this novel initiative undertaken by FTPGI. The entertainment and mobile industry is booming in India ; and forums like these will only support the newcomers to enhance their expertise”.

The details of the registration process & fees are available on www.filmtvguild.in/em2

EM2 2005 saw eminent personalities like Amit Khanna, Yash Chopra, Peter Mukherjea, Michael Birkin, Sameer Nair, Kunal Dasgupta, Bijou Kurien, Mahesh Prasad, Rajat Jain, Bobby Bedi, etc. speaking on topics like Film & Television Marketing and Digital & Mobile Entertainment to Experential Marketing and Product Placement and other unconventional media.

The Presenting Sponsors of EM2 are Qualcomm & DNA; Co Sponsor is Zee Network; TV Partner is CNBC TV 18; Online Partners are Indiatelevision.com, Exchange4media.com & IndiaFM.com and the Mobile Partner is Hungama Mobile.

About FTPGI

Established in 1954 by the stalwarts of the Indian film industry, The Film & TV Producers Guild is today the most progressive body in show business. Guild members represent the best in our cinematic heritage but combine it with the dynamism of a new entertainment order. From the studio barons like Yash Chopra, Subhash Ghai; to the new diversified media companies like UTV, Nimbus, Zee, Sahara, Adlabs; from the leading TV production houses like STAR TV, SONY, TV TODAY, NDTV, TV EIGHTEEN, BAG Films to the young turks like Ashutosh Gowariker, Karan Johar, Farhan Akhtar, Rohan Sippy etc- all are symbols of the Indian filmed content. Offering genuine stakeholders in the business an opportunity to work for the betterment of the entertainment industry, the Guild is now the cornerstone of Indian entertainment. For more information, log on to www.filmtvguild.in

Press Contacts

FPTGI:
Vinod Mirani
E-mail: vinodmirani@rediffmail.com

Mobile: +91 98200 93459

Hungama Contact details

Dev Chugani

General Manager – Entertainment Business

E-mail: dev@hungama.com

Mobile: +91 98200 20033

Mahua Roy/ Shweta Shukla

Hanmer & Partners

Email – mahua@hanmerpr.com

shwetashukla@hanmerpr.com

Mobile – +91 98213 18581/ +91 98203 90707