Eros and FXLabs to launch 3D PC game on Ghajini


Mumbai: Eros International has joined hands with FXLabs Studios to launch India’s first 3D PC action game based on Aamir Khan’s latest flick Ghajini. The game will be distributed by Eros International in both Indian and international markets.

Ghajini is a third-person action game, which features recreated movie locations and scenes in 3D to provide gamers with actual movie sets so the experience as authentic as the film.

The players get a first-hand experience of the main protagonist and character Sanjay (played by Khan) and come across challenges and trails faced by him in the film.

Khan has taken a keen interest during the development of the game. The actor has lent his voice and also enacted certain moves to bring in authenticity for the action sequences in the game.

Eros Pictures executive director Biren Ghose said, "What better than an exciting film like Ghajini which stars one of the most pioneering and trendsetting actors – Khan to launch India ‘s first 3-D PC game. We see the game as another cinematic frontier. Eros International and FXLabs will hopefully be the first in creating a new line of games that leverage big movie titles and stories. Eros is committed to providing innovative solutions to its consumers and offering the interactive Ghajini PC game is another way of delivering on that promise."

FXLabs founder and CEO Sashi Reddi added, "We are thrilled to launch this technologically advanced 3D PC game based on a major Bollywood movie. Our aim is to extend the movie experience through our game to all Ghajini fans globally and we are excited to have had the opportunity to work with one of Bollywood’s finest actors and stars- Khan on this project."

The launch of this game marks Eros’ foray into the yet untapped business of Bollywood games.

Eros India president Sunil Lulla said, "At Eros we are continuously experimenting with new and unexploited business formats in which we see future business potential. Movie-based games are common in Hollywood but have not yet been exploited in Indian film industry. We believe Eros’ initiative in this sector will help grow this market and provide additional form of entertainment to Bollywood fans."