MUMBAI: Eros International has appointed Ricky Ghai as CEO of its digital and new media arm – Eros Digital.

Ghai will be based in Eros’s operating offices primarily in India, as well as the UAE, UK and US.

Eros International executive chairman Kishore Lulla said, “Eros Digital will be an increasingly large contributor to Eros International Plc’s growth over the medium term and the appointment of Ricky is a statement of our intent in this arena. We are already involved in cutting edge developments in the digital sphere, including the full digitization of our extensive movie library. I am confident that Ricky will add greatly to our existing digital momentum.”

Ghai added, “Eros is unquestionably a highly respected international brand, and having grown up as a consumer of its content, I am now very excited to be part of the group. As media companies across the globe look for new ideas and migrate traditional business to digital platforms, Eros has all the right ingredients; credentials, talent, compelling content and technology at its fingertips, to lead the field.  In the coming months, we aim to take Eros to another level. Good ideas are easy to find, but it’s our ability for excellence in execution that will stand us apart.”

Ghai joins Eros from the Abu Dhabi Media Co, where he led the digital group since its inception in 2007.