MUMBAI: Eros International’s wholly-owned subsidiary Eros International Media Limited (EIML) is planning to raise approximately Rs 3.5 billion (Rs 350 crore) via an initial public offering (IPO). The company filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India (SEBI) on 31 December 2009.

EIML will be utilizing the funds from the IPO to acquire and co-produce Indian film rights including primarily Hindi language films as well as certain Tamil and other regional language films. The company will also use the funds for general corporate purposes.

The equity shares of EIML proposed to be offered through the Draft Red Herring Prospectus are proposed to be listed on Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).

Enam Securities Private Limited, Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Private Limited and RBS Equities (India) Limited (formerly known as ABN AMRO Asia Equities (India) Limited) are acting as the Book Running Lead Managers in the offering.