Mumbai: MTV, together with White Mischief, aims to present solutions to all of one’s dating problems, White Mischief & MTV License 2 Flirt, an innovative, fun and buoyant idea of flirting. It provides the youth a platform to flirt with Zayed Khan and the super hot MTV VJs.
The White Mischief & MTV License 2 Flirt game will engage consumers in thirteen cities across select pubs, night clubs and discos. The game checks out the skills of both sexes on their aptitude to flirting. Consumers stand to win exciting and innovative merchandise like T-shirts, fridge magnets, dog tags, funky coasters and L2F currency, which can be redeemed for a drink as long as it contains White Mischief Vodka while playing the L2F game.
The White Mischief & MTV License 2 Flirt game will rank participants and the high scoring men and women will qualify to be a part of the lucky draw. Lucky draw winners will get a chance to meet and flirt with Zayed Khan, the brand ambassador of White Mischief and the MTV VJs, during the grand finale in Mumbai.
Says MTV India vice president ad sales and marketing Aditya Swamy, "License 2 Flirt is the common ground MTV and White Mischief share. Through this partnership we are taking the proposition beyond a thematic commercial to platforms that build interactivity. Look out for the Flirt brigade and you could be the one flirting with some of the hottest faces in the country".
White Mischief & MTV License 2 Flirt is the creation of Viacom Brand Solutions the Marketing & Business Development arm of Viacom18 that represents the network’s combined portfolio of assets in India – currently MTV, Vh1, Nick, Studio 18 and their digital media properties. These channels deliver to a range of audiences that advertisers find valuable yet difficult to engage – Kids, teenagers and young adults.
Using the special relationship that is built with their viewers through the above mentioned channels, Viacom Brand Solutions ensures that clients achieve strong return on investment through all forms of marketing communications including spot advertising, sponsorship, promotions, events and advertiser funded programming.
Earlier this year VBS tied up with telecom giant Vodafone, wherein MTV created a series of animated music videos featuring a unique band Konees. With proprietary music and lyrics, this is one of a 12-part series which will be played out this year, only on MTV. Vodafone will make this content available to its customers in the form of ringtones, caller tunes, screensavers & wallpapers on Vodafone live.