MUMBAI: Grasim Mr India 2005 Viraf Phiroz Patel will be seen in his debut film Mummiji. Kirron Kher plays his reel life mother and Divya Dutta his co-star in the film.

The Grasim Mr India 2005 title win catapulted Patel to bag his first television ad, Nestle’s orange juice directed by ad man Pralhad Kakkar, which was shot for the Pakistan market. Apart from this he has also featured in a few more commercials like TVS Apache bike, Sony Handycam and Maruti Alto.

His first music video was for DJ Suketu – Meri Nazar, which was followed by music videos for DJ Suketu and Shaan. He has also been the face of Pantaloon and has walked the ramp for fashion bigwigs such as Rohit Bal, Tarun Tahiliani, Arjun Khanna, Manoviraj Khosla, Narendra Kumar Ahmed, Raghavendra Rathore, Ashish Soni and Abhishek Gupta.