PRESS RELEASE

Aggressive search on in 10 markets to appoint Hungama TV Captains for 2007-08

Mumbai, July 12, 2007:  It all began in 2004 when Hungama TV chose to let its audiences drive the channel to ensure that they remain relevant and responsive. Three successive boards of kid-directors have ensured that the channel leads the space while ensuring that the kids are empowered to make decisions across all divisions.  HHungama TV is back to schools now to engage kids across India with its prime annual property- ’Hungama TV Captains Hunt’.

The fourth edition of this extensive hunt will spread over three months touring 520 schools across Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Jaipur. The 10-city hunt will initially engage over four lakh kids between the ages 8-14 years through a school contact programme. This initiative will help kids experience the ‘Mad fun’ element of the channel while giving them an opportunity to enroll for the Hunt.

Tushar Shah, Director – Marketing & Communications, Walt Disney Television International (India) said, “We empower our audience to design their own channel each year! This way, they ensure that we stay restless and creative just like them. By changing the theme of our hunt each year, we are able to reach out to diverse audiences who continue to bring in fresh ideas to make Hungama TV their favorite entertainment destination.” 

The captains’ hunt over the past three years has struck a perfect chord with its audience across India. The hunt so far provided a platform to over 1.2 million kids across the country to display their creative talents and a unique opportunity to structure their own brand of entertainment for the channel. This year the premise of the hunt is associated with the ‘Mad fun’ positioning of the channel. The captains’ hunt 2007-08 will evaluate each child on parameters beyond academics to include creativity, imagination, expressive skills and a strong Hungama TV quotient. 
 
Hungama TV has made children an integral part of all key decisions from research to programming to marketing and distribution which has contributed to the channel’s success. With the hunt culminating in September, the final 10 captains will be chosen to represent 10 different cities to form the country’s only Board of kid-directors!