MUMBAI: Turner General Entertainment Networks India (TGEN) has promoted Harsh Rohatgi as head – content and communication of its flagship Hindi GEC – Imagine TV, with immediate effect.

A key member of the management team of Imagine since inception, Rohatgi previously held the position of EVP – revenue management and new ventures.

In his new role, Rohatgi will oversee all the creative, strategic, marketing, commercial & management functions of Imagine which will include programming, marketing, communication, commercial, research and strategic planning.

Turner General Entertainment Networks CEO Sameer Nair said, "Harsh has been part of my core team from the very beginning and has a good understanding of varied functions and roles across the company. I am confident that in his new role, Harsh, with the support of his talented team, will help Imagine achieve success in the ratings war, and soon become the leading player in the Hindi GE space."