UTVi chooses Avid Newsroom Solutions in India


Mumbai: Real Image Media Technologies, the exclusive reseller for Avid Newsroom Solutions in the country, has announced that UTV has chosen the Avid Unity ISIS solution for its Business news channel – UTVi.

After extensive planning between the technical teams of UTV and Real Image, a customized solution was worked out for the channel, and within a record installation time of two months, UTVi was launched at midnight on 26 April 2008.

The channel boasts multiple Avid Interplay systems, Avid Media Composer Adrenaline systems, Avid Newscuters, iNews Journalist stations and an Avid DS Nitris system all running off the Avid Unity ISIS solutions.

These solutions will offer enhanced productivity and efficiency for UTV through centralized management of media and database resources, universal desktop access to media, future-proof scalability for increased media growth and reduced infrastructure costs, by consolidating its Avid Unity ISIS and Interplay in a single centralized location.

"UTVi will be India’s most powerful, interactive news and information network. Choosing the right media technology partner was a strategic decision for us. We will connect real time news through multiple platforms like television, web and mobile. We are pleased that in Avid we have a technology partner to support our aspirations to offer a differentiated product in today’s highly competitive media market." Said UTV News Ltd head operations & traffic Jagjit Siyan.

Real Image chief marketing officer Raja Enok said, "It was very motivating to work with the highly skilled UTV team to develop a solution for the specific needs of UTVi. Their adeptness with the Avid product range enabled us to deliver the best mix of products for the channel."