Mumbai: UTV’s Indiagames has inked a partnership with Bulldog Media & Entertainment and Star TV Network to exclusively develop games for the show Kya Aap Paanchvi Paas Se Tez Hain?

This is the first offering from Indiagames on its newly launched proprietary PLAY3 platform covering games across three screens, including mobile, PC-online and Interactive Television (DTH and IPTV). Indiagames will also be publishing the entire range of non-gaming content including wallpapers, animations, ringtones, themes etc. for the show.

Indiagames COO Samir Bangara said, "Kya Aap Paanchvi Pass Se Tez Hain? is a great game show and provides us the ideal platform to showcase our PLAY3 gaming platform. This is the first time in India that a game would be available across multiple platforms i.e. Mobile, PC and DTH & IPTV, thus ensuring that consumers can access content anytime, anywhere and on a device of their choice. We will also leverage our retail distribution network of game DVDs with UTV Home Entertainment so that consumers can buy a game DVD of the show from hundreds of retail outlets across the country."

Indiagames will also develop an arcade based game that would be set up at key high traffic consumer touch points like malls, youth hangouts and game parlours.

Star Licensing & Merchandising senior vice president Nanette D’sa says, "Paanchvi Paas is a unique property and lends itself well to a licensing program to create an experience beyond television. Creating a gaming and non gaming platform with Indiagames will truly deliver an innovative product that will appeal to a wide base of our viewers."

Bulldog Media & Entertainment director Ramit Bharti Mittal adds, "Kya Aap Paanchvi Pass Se Tez Hain? is fun filled, at the same time quite an informative and educative family show and the format really allows it to converse with audiences on various platforms including gaming. We are happy to partner with Indiagames in this initiative and looking forward to the launch of the game."