MUMBAI: Theatre chain Inox Leisure Ltd has been awarded the Emerging Superbrand award for 2006- 2007.

The Superbrand award is known internationally as the ‘Oscars of branding’. An independent council comprising India’s eminent professionals conferred Inox Leisure Ltd. with this status after a stringent selection criterion including market dominance, longevity and evolution; trust in the organization, customer loyalty and market acceptance which monitors the willingness of individuals to recommend the brand to others.

Inox Leisure Ltd COO Alok Tandon says, “This is the first time that a multiplex brand has been chosen as a Superbrand and it is indeed a pleasure and privilege for us to be awarded Emerging Superbrand status in the fiercely competitive multiplex market. The award also reinforces our commitment to growth and to creating India’s largest network of world class multiplexes across all the leading towns and cities of India.”

Superbrands India managing director Anmol Dar said, “Over the last seven years and particularly the last 10, the entertainment industry has gone through a huge metamorphosis. Of the many players in the segment, Inox stand out as a beacon of all that is right with the industry and shows us the way forward.”