MUMBAI: Theatre chain Inox Leisure Ltd has been awarded the Emerging Superbrand award for 2006- 2007.
The Superbrand award is known internationally as the Ã¢â‚¬ËœOscars of brandingÃ¢â‚¬â„¢. An independent council comprising IndiaÃ¢â‚¬â„¢s eminent professionals conferred Inox Leisure Ltd. with this status after a stringent selection criterion including market dominance, longevity and evolution; trust in the organization, customer loyalty and market acceptance which monitors the willingness of individuals to recommend the brand to others.
Inox Leisure Ltd COO Alok Tandon says, Ã¢â‚¬Å“This is the first time that a multiplex brand has been chosen as a Superbrand and it is indeed a pleasure and privilege for us to be awarded Emerging Superbrand status in the fiercely competitive multiplex market. The award also reinforces our commitment to growth and to creating IndiaÃ¢â‚¬â„¢s largest network of world class multiplexes across all the leading towns and cities of India.Ã¢â‚¬Â
Superbrands India managing director Anmol Dar said, Ã¢â‚¬Å“Over the last seven years and particularly the last 10, the entertainment industry has gone through a huge metamorphosis. Of the many players in the segment, Inox stand out as a beacon of all that is right with the industry and shows us the way forward.Ã¢â‚¬Â