MUMBAI: Haier has appointed actor John Abraham as its brand ambassador in India. Abraham will feature across all brand communications as well as product advertising for its range of consumer durables and electronics products.

Haier also launched a film for its new LED TVs, featuring Abraham.

Haier India president Eric Braganza said, "John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. John’s quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. Much like on all our brand communication, John has an impressive and unrivalled history but the best is still yet to come."

Abraham added, "Haier is one of the youngest brands globally that has made a mark in the industry by reaching the global number 1 position in a very short span of time. I feel proud to endorse the brand in India and help in contributing to its success. This youthful brand is known for its innovative product offerings and advanced technology worldwide."