MUMBAI: Lara Dutta has been roped in as the brand ambassador of Colgate Active Salt. She will be seen a new ad campaign for the brand, which will feature her in a news reporter’s role.
Colgate Active Salt advertising has been using the Interruption campaign idea for many years now. The brand team wanted to refresh this format, and make the Interruption more engaging and eye catching for the viewer. It was therefore decided to shoot and air the Check Out counter film, which shows a dramatic transformation in the reporter from a Check Out counter girl to The Reporter taking the viewer by surprise.
Prior to this, the likes of Sandhya Mridul and Koel Puri have featured in the Colgate Active Salt ad campaign.
MORE FROM BOC
Miss Beauty Top Of The World 2019 Winner Eesha Agarwal Talks About Her Inspiring Journey And Doing Bollywood films
Jun 29, 2019
Lara Dutta, Darasing Khurana Rocked P3 Awards
Oct 2, 2018
Bhagam Bhag [2006] Hindi Comedy Full Movie - Akshay Kumar - Govinda - Lara Dutta - Paresh Rawal
Jul 6, 2018
Photos: Deepika Padukone, Jacqueline Fernandez, Saif Ali Khan And Others Spotted In Off-Duty Looks!
Nov 8, 2016
