MUMBAI: Percept Pictures reschedules the date of their forthcoming film Bumm Bumm Bole directed by Priyadarshan. The movie which was earlier scheduled to release on 7 May, will now release on 14 May, 2010. This decision was taken by Percept Pictures considering a solo release and a better placement for the film benefiting both the industry and the consumer.

Bumm Bumm Bole stars Darsheel Safary in the lead role, along with Atul Kulkarni, Ziah Vastani and Rituparna Sengupta.

Bumm Bumm Bole  is the story of two siblings and the dilemmas they face in life and how they fight their way to overcome it.

The film will be aggressively marketed over the next one month. The brands on board are Pantaloon, Adidas, Hansaplast, Pogo, Bright Outdoor, T.Series, Toy for Joy, Oberoi Mall, Sea Cod, Rangeela, Future Generalli, Big Oye amongst others.