MUMBAI: Maya Academy of Advanced Cinematics (MAAC), 3D animation and visual effects training academy, appointed McCann Erickson as its creative agency. This comes as a part of the recent restructuring MAAC has done to strengthen its business operations in India and abroad.

MAAC offers various courses in computer graphics, animation and visual effects. MAAC MD and CEO Ronald D’mello said, “With the change in the business environment it is very important to reach out to our audiences strategically. We were on the lookout for an advertising agency that will help us in evolving the brand to newer heights and McCann’s previous track record really suited us. In the FY 08-09, MAAC will substantially enhance its marketing budget and will reach out to its audiences through an array of communication media.”

McCann Erickson Delhi SVP and general manager Debashis Paul says, “We are really excited about this new account. It’s a future-facing brand that is all set to establish its leadership in animation and advanced digital art education in the country and in the overseas markets. This brand developmental work entails a very good understanding of young people seeking unconventional careers that has been ignited by the digital revolution.”