Mirchi Movies to convert Hari Puttar into audio film


MUMBAI: As a part of its maiden CSR (corporate social responsibiliy) initiative, Mirchi Movies will be converting its upcoming film Hari Puttar – A Comedy of Terror into an audio film.

This will be the first film to be converted into audio.

Mirchi Movies has joined hands with Radio Mirchi for the CSR initiative ‘Listen to my movie’, which is aimed at reaching out to blind children. Hari Puttar will have a parallel audio track release this month, which will travel across the country with Radio Mirchi’s CSR team for special ‘ampings’ (the audio equivalent of screenings) for the blind.

Entertainment Network (India) Limited (ENIL) vice president brand integration & CSR Riya Mukherjee said, "We at Radio Mirchi have honed the art of entertainment to a seasoned level. We have been entertaining over a 25 million listeners across the country and we understand how pure audio can provide pure delight. Therefore, it seemed only right that we extend our expertise in entertaining to a very special community of people and introduce worlds of delight to the visually impaired."

Mirchi Movies COO Munish Purii added, "We have laid special emphasis on the sound of the film and we are sure that the visually handicapped will enjoy every moment of the film."

Hari Puttar – A Comedy of Terrors is a 90-minute feature film.