MUMBAI: Lux Body Wash, one of the brands from the Hindustan Lever stable has released a new dance track music video along with special edition Lux Body Wash packs as part of its newly launched Friday Night Fever concept.

The score for the Friday Night Fever video, created by Dhoom music director Pritam, has been choreographed by Caeser of the Bosco-Caesar duo. The video has been created by music channel MTV as a celebration of youth and grace, as Friday Night Fever is all about being cool and flaunting confidence. The video shines with the glitter of its theme, costume, orchestration and sexy dancers, says a release.

Says HLL’s Skin vice president Ashok Venkatramani, “This album encapsulates the energy and confidence of Indian youth. FNF is a bold synchronisation between artistry and exuberance.”