Nach Baliye finale delivers 7.8 TVR


MUMBAI: The third season of Nach Baliye concluded on 22 December and the grand finale shot straight to the top. Nach Baliye 3 has broken all records and has generated noteworthy ratings in its final leg.

The final episode, which aired on 22 December, 2007, for four hours, burst through the TRP scales with ratings of 7.8 TVR. The show did well in the markets of UP 1mn+ with a 12 TVR and in MP 1mn+ with a 13.5 TVR and has also delivered good ratings in the metros of Mumbai and Delhi, Rajasthan, Gujarat, Maharashtra 1mn+, MP 0.1 to 1mn. The finale episode contributed 72 GRPs to this weeks GRPs with over 24 million viewers tuning in to the finale episode.

Sixty million eyeballs were captured through season 3, which launched on 21 September, 2007.

Star India vice president marketing and communications Prem Kamath said, “Show after show, season after season, Nach Baliye continues to rewrite benchmarks of success on Indian television. The performance episodes and the finale of Nach Baliye 3 have garnered a significant rating, it has been one of the most anticipated returns of any show and once again it has proved its worthiness.”