MUMBAI: P9 has announced the promotion of its key people and new appointments at the senior level. Pritie S Jadhav has been promoted from the post of AVP – branded entertainment to vice president – Branded Entertainment.

Jadhav has been connected with P9 since June 2006 and she will continue to focus on structuring interesting brand associations to co-promote with films, as well as in-film placements along with marketing films through tie-ups, in addition to other brand innovations.

Mahesh Barve is promoted from DGM – Media to AVP – Media and Pravin Kale has been promoted from senior manager – Institutional Sales to DGM – Institutional Sales. There have also been some other senior level appointments with Urvashi Mirchandani and Shama Sayed joining in as AVP – Business Development.

P9 Integrated COO Tejaswini Aparanji said, “We believe P9 Integrated is poised for the next phase of growth within the entertainment marketing space and are ecstatic to announce these promotions. P9 will continue to make landmark innovations under the collective experience and leadership of its team.”