MUMBAI: If the offer of a Lux endorsement is a parameter to judge Bollywood success, Priyanka Chopra appears to have made it.

Chopra has been chosen by the soap brand, known to have associated itself with most leading ladies over the years, to plug the ‘Lux Beauty Ticket’.

Lux plans to get Chopra to invite every woman to unleash her free spirit and play with beauty this season with the ‘Lux Beauty Ticket’, available inside every bar of the Lux soap, and has the potential of winning varied prizes.