PVR & multiplexes settle on revenue terms


(UPDATED: Friday, 21 December, 10 pm)

NEW DELHI: With regards to the disagreement over revenue sharing terms between multiplexes and PVR Pictures for Taare Zameen Par; the latest on the front is that the two have come to a middle ground. The terms for screening the movie were signed this morning and prints will reach the multiplexes in time for the 3 pm show across the country.

For the Bombay territory the terms are 48, 40 and for other territories – 50, 45 for the first two weeks with a consideration of 2.5 per cent depending on the opening of the movie.

For Friday�s programming of Taare Zameen Par Cinemax, Versova screened as many as 15 shows, whereas those in its other properties are around eight – 10. However, the number of shows is likely to decrease by tomorrow (22 December) as multiplexes will also be screening Welcome after Studio 18 came to terms with the revenue share being offered to them.


Cinemax vice president programming and marketing Devang Sampat says, "The response for the first show of Taare Zameen Par was not very good but the movie has been picking up. The evening show was far better." 


Welcome, on the other hand, suffered on its first day of no show in Bombay city due to the disagreement on revenue sharing terms. As per information available with Businessofcinema.com, for the other territories, sub-distributors were negotiating with the multiplexes. However, multiplexes are firm on their stand on the revenue share terms. Only PVR Cinemas screened Welcome on the release day as the two had signed the terms earlier this week.

Related story:
Multiplexes unite against PVR, Studio 18 with regards to revenue sharing terms for Taare Zammen Par and Welcome