MUMBAI: The Queen of England is scheduled to attend the premiere of Chak De! India in London. The movie has been produced by Yash Raj Films and stars Shah Rukh Khan. The premiere will also be attended by the Mayor of London Ken Livingstone.

Says a source close to the development, “The Queen is expected at the premiere of Chak De! India in London. Apparently she said that it’s an honour for her to be associated with Yash Raj films and their film Chak De! India.”

The premiere will be held on 9 August at the Somerset Hall.

When contacted by Businessofcinema.com, Yash Raj Films marketing head Tarun Tripathi refused to comment on the development.

The production house has also roped in brands like P&G as sponsors for the event in London. Adds the source, “The evening will be very expensive, so the production house is tying up with big brands, which will take care of securities, rent etc.”

Their promotional strategy includes a tie-up with the Star group. Tripathi informs, “I can’t say much but yes, we have tied with them for our film’s promotion.”

Apart from Khan, the film also stars Aanjjan Srivastav, Javed Khan, Vibha Chibber, Mohit Chauhan, Nakul Vaid, Joyoshree Arora and Vivaan Bhathena. It has been directed by Shimit Amin and has music by Salim – Sulaiman.