Mumbai: Adlabs’ 13B, starring R Madhavan and Neetu Chandra and directed by Vikram, recently completed shooting and Adlabs (BIG Pictures) is already in the process of signing Madhavan for four more films.

Commenting on their decision to sign Madhavan for their forthcoming films, Reliance Entertainment chief marketing officer Saurabh Varma said, "We are so impressed with Madhavan’s performance and marketing skills in 13B and therefore decided to take this relationship further."

He further added, "When you sign a marketing expert who is also the hero of the film, it is taking up the best deal. He makes an amazing contribution to the team and brings huge energy to the table–right from how one can exploit the film through various means and methods."

13B is a supernatural thriller and is slated for a September 2008 release.