MUMBAI: Entertainment Network (India) Limited (ENIL) has appointed Yatish Mehrishi as the cluster head and New Delhi station director for Radio Mirchi 98.3 FM. Prior to this, he was with Motorola as brand manager for three years.

In his new role, Mehrishi will focus on the overall growth that will include the responsibilities of supervising the brand growth, driving in business by beneficial brand associations and marketing initiatives to enhance Radio Mirchi’s brand value. Additionally, he will take over the challenging responsibility of strategising and directing the teams to drive in more revenue and thus increasing Radio Mirchi’s market share.

Radio Mirchi marketing head Kavita Bagga said, “We are delighted that our Delhi brigade is growing in terms of experienced marketing professionals. Yatish has spent a large part of his professional career with the leading brands in India. His in-depth understanding of the market and requirements in the FMCG and telecom industry will certainly prove to be a great asset for us.”

Mehrishi added, “I am really pleased to join brand Mirchi which is not only a market leader in the private FM space but is a company that focuses on reaching out to its audience by innovation. Our immediate priority would be to develop and execute strategic business plans across all the three markets. I am excited about the new upcoming challenges and responsibilities and will put in all the efforts to value-add and support the team.”