MUMBAI: Shah Rukh Khan officially launched Zee Radio, UK’s first Bollywood radio station from Zee Network. It was launched at the sold-out Zee Carnival 2008 to a rapturous response.

Khan, who was the face of the three-day extravaganza at the Olympia, London, congratulated Zee on its new initiative by saying, “I would take this opportunity to congratulate Zee for the launch of their new radio, Zee Radio 558 AM (and DAB). All the best Zee! I hope you all listen to it.”

He was also joined on stage by UK Top 10 sensation Jay Sean who added to the celebrations and encouraged listeners to tune into Zee Radio. Also presented was a specially choreographed dance sequence to represent the flavor of the station.

Zee Radio’s unique content and style will bring a cutting edge sound to UK radio. Today, Zee Network is Europe’s largest Asian network with Zee TV, Zee Cinema, Zee Muzic, Zee Gujarati and Alpha ETC Punjabi.

Currently, Zee Radio is available in Greater London on 558 AM between 7am and 1pm daily and on DAB 24 hours a day. Online streaming will be available shortly.