B4U ties up with UK Asian Music awards


MUMBAI: B4U Music has teamed up with the UK Asian Music Awards as the official presenting partner for the premier industry event. The channel will be exclusively capturing all the excitement at the event; the big performances, the acceptance speeches and interviews with the winners and performers on the night for a special program to be aired on B4U Music later in the month.

B4U Network Europe head of business Bala Iyer says, “We believe that B4U Music plays a pivotal role in the Asian music industry worldwide, therefore we are pleased to be involved in an event that promotes and celebrates the talent in UK and abroad.”

The event will take place at Southbank Centre’s Royal Festival Hall on 6 March, and will be hosted by West End star Priya Kalidas alongside B4U Music VJ Salil, who will be flying in from Mumbai for the show. The organizers are busy putting together a show to celebrate and honor the best in the industry with exciting performances and great celebrity guests and hosts.

Attendees to the event will be treated to performances by some of the UK’s finest Asian musical talent and also a few international artists. Performances on the night will include North American hip hop artists Blitzkrieg, Roachkilla and Kidd Skilly with Surinder Rattan, D-Boy featuring Swiss and V Dubl E, Dutch singer Imran Khan, RnB sensation Jay Sean, Singer-songwriter Karen David, Punjabi singer Lehmber Hussainpuri, Punjabi Hit Squad featuring Alyssia, girl group Serese, the Shaanti Collective with The Kalyan, Sona Family. Bollywood producers Trickbaby and Rishi Rich will be closing the show with a special performance with Veronica, Mumzy and H Dhami.

After months of public voting via the official website www.theukama.com, the winners will finally be announced and presented with their awards by a whole host of celebrity guest presenters. Awards include Best Album, Best Act, Best Female Act, Best Underground Act, Best Video, Best International Act, Best Newcomer, Best Producer, Best Club DJ, Best Urban Act, Best Radio Show and Best Website. Special awards on the night include Commitment to the Scene and Outstanding Achievement.