Shemaroo innovates for Cloud 9 home video

MUMBAI: Coffee chain Café Coffee Day (CCD) and its visitants will be on Cloud 9! Reason: Shemaroo has partnered CCD to promote the release of the Oscar nominee Burt Reynolds starrer Cloud 9 on home video. Cloud 9 is a movie about beaches, babes and volleyball.

As part of its promotional campaign, CCD has come out with a special menu card with a ‘Cloud 9 Combo,’ the purchase of which allows customers to win movie merchandise.

Also, in 10 Mumbai outlets, customers can have their food and coffee on Cloud 9 through specially designed table-mats that will encourage coffee and food lovers to participate in the Cloud 9 SMS-based contest. The contests will be hosted on www.shemaroo.com and www.contests2win.com.