Mumbai: Shemaroo Entertainment and Sun Animatics are promoting their upcoming 2D & 3D animation film Ghatothkach – Master of Magic. Shemaroo has lined-up some ground activities to promote the film in Mumbai.

The film has been directed by Singeetam Srinivasa Rao and produced by Smita Maroo and Vinod Suryadevara. The film’s animation director is Owell Mina.

Shemaroo Entertainment vice president, animation division Smita Maroo says, "After the success of Bal Ganesh, now we are busy gearing up for our mega animation film Ghatothkach, which will release on 23 May. The promotions we are undertaking will have Ghatothkach goodie bags being distributed free to kids. The Ghatothkach mascot will also be present at the mall during weekends till 18 May, mingling around with kids and also distributing movie stickers. It’s a very unique activity where kids enjoy interaction with the mascot, not many movies do this."

Ghatothkach will also be screened at the Cannes Film Festival 2008.

The movie will release in India in seven languages namely – Hindi, English, Tamil, Telgu, Kannada, Malyalam and Bengali.