Shemaroo to storm business of cinema

Mumbai: After co-producing Omkara with Kumar Mangat, Shemaroo Video Pvt. Ltd. has big plans lined up. By 2007 Shemaroo Video Pvt. Ltd. intends to deliver 5-7 films and has earmarked a budget of Rs. 500 million. Further to it, Shemaroo will also be looking into producing software for television over a period of time.

Hiren Gada, the Vice President of Shemaroo says, “This isn’t a sudden decision. In fact, it comes as a natural extension from quality content distribution to quality content makers. The business of cinema is definitely opening up to new ideas and lending support to unconventional stories. This is also giving route to new talent to surface in various fields and helping industry to compete with global cinema. We at Shemaroo believe in good content combined with innovative marketing. The prudent commercial sense will click with the audience, irrespective of them being made by corporate or others.”

He further adds, “Sangeeth Sivan (Kya Kool Hai Hum fame and Subhash Ghai’s under production Apna Sapna Money Money ) who is on board as one of the directors will direct a film. Another one will be directed by Rohit Shetty (Zameen and Golmaal – Fun Unlimited fame). Rohit’s film is being scripted by Neeraj Vora. The others are under finalisation. These films will roll soon with a marathon shooting spells.” Shemaroo has also signed Shivam Nair of Ahista Ahista fame for two films.

Hiren Gada informs, “Shemaroo has been in the entertainment industry for over 25 years. We have a catalogue of around 1000 films in Home video segment. We have been trend-setters. The last few years have seen us build a strong marketing infrastructure and distribution network. Hence the producers are assured of optimum mileage. Our transparency and quality provides a platform to extend films from theatre to home video. With intelligence and expertise on our board like Raman Maroo as the Managing Director, Smita Maroo as the Vice President and Mansi Maroo and Ketan Maroo as the directors, it was possible to retain ourselves as the number one home video & content distributor for films.”

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