MUMBAI: He’s back and he’s new! The new James Bond film Casino Royale starring Daniel Craig, will hit theatre screens across India and the US tomorrow (17 November, 2006) and Sony Pictures Releasing of India is riding high on the Bond wave.
Sony Pictures Releasing of India CEO Uday Singh expects the 21st Bond film to gross revenues to the tune of Rs 400+ million (Rs 40+ crores) in India. Sony’s biggest grosser in India so far has been Spiderman 2, which did a business of Rs 340 million (Rs 34 crores) and was released in 2004.
The company is releasing the film with 500 prints, which is the highest ever for a foreign film in India. On the other hand, Spider-Man 2 was released with 304 prints.
Casino Royale has been dubbed in Hindi, Tamil and Telugu to ensure a wider reach among the masses.
“We’ve had a good year with movies like Pirates of the Caribbean: Dead Man’s Chest and Da Vinci Code and now with Casino Royale, it is going to go onto a different level altogether. This is clearly going to be the biggest Bond ever. I think it’s not just going to be the biggest Bond film; it’s going to be the biggest title we’ve ever had,†said an elated Singh.
Going by the rave reviews that the new Bond – Daniel Craig – is getting across various media; it’s only a matter of time now to see whether Bond really takes over Spidey and leaves the audience ‘shaken not stirred’ at the Indian box office!
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