SRK unveils Compaq’s new brand identity


MUMBAI: PC brand Hewlett-Packard India launched its new Compaq portfolio in Mumbai with brand ambassador Shah Rukh Khan. This new range of desktops and notebooks are the first PCs to feature Compaq’s new brand identity.

The new Compaq logo is a C and Q combined, and resembles a thought bubble. Hewlett-Packard’s Compaq senior vice president global marketing PSG Satjiv Chahil said, “As part of our ongoing strategy to support two distinct brands in the consumer space – HP Pavilion and Compaq Presario – the company is introducing the refreshed, modern redesign of the Compaq wordmark and logo to help further differentiate and define the Compaq brand . The CQ thought-bubble will add new dimensions to the ‘Kal Tumhara Hai’ campaign championed by Bollywood superstar Shah Rukh Khan, bringing the empowerment proposition at the forefront for Compaq.”

Shah Rukh Khan added, “I am glad to be associated with Compaq. The vision of ‘Kal Tumhara Hai’ to empower you to make your dreams come true, is close to my heart. Today, a PC is a must for every household, for every child – in fact, for everyone – any one who has a dream and a determination to achieve. Compaq has always empowered you to achieve your dreams, and the new range makes it possible for your dreams to come true.”

“The new Compaq Presario notebooks are built for lasting performance and ease of use. With the sleek appeal and product features that the new design has brought in, I’m sure we are going to further build upon our achievements and make our dream of a COMPAQ for every household a reality,” Khan added.