Star DEN and NDTV enter into distribution pact

MUMBAI: Star DEN has entered into a distribution agreement with New Delhi Television Limited (NDTV) for four of its channels across various distribution platforms.         

As part of the agreement, Star DEN will handle distribution of NDTV, NDTV Profit, NDTV India and NDTV Good Times .

Commenting on the distribution deal Star DEN CEO Gurjeev Singh Kapoor said, “its great news for all of us as our partnership marks the coming together of two powerhouses. The viewers shall be enthralled to get better quality programming. We welcome NDTV as a part of our family and are sure that this association shall achieve many milestones”

“We are delighted to partner with Star DEN, to further strengthen the reach and relevance of NDTV. Our agreement further consolidates the leadership position of NDTV 24X7, NDTV Profit, NDTV India and NDTV Good Times across multiple platforms in the country and provides viewers with increased access to content anywhere and anytime,” said NDTV group CEO and executive director K V L Narayan Rao.