MUMBAI: Real, the new Hindi entertainment channel by Real Global Broadcasting, will go on air from 2 March.

The channel can be down linked from IntelSat-10, 68.5 Degree East, and will be a digitally encrypted pay channel. Being a 50:50 joint venture between Alva Brothers Entertainment and Turner International, it will be a part of the Zee Turner bouquet and will be available across the country on cable systems and digital platforms.

Real Global Broadcasting director Sunil Lulla says, "Real will start with daily three hours of original programming with a dynamic blend of fiction and reality shows. Real is a smart, fresh and distinctive Hindi entertainment channel for the Neo-Indian who is the urban oriented, outward looking and progressive Indian seeking an alternative, which is not the current stereotypical. Our shows are a vivid testimony of the distinctive offering we have for the Indian viewer."

The channel will go on air with three shows. Poker Face, which will be hosted by Sharman Joshi and will be aired from Monday to Sunday at 8 pm. Vicky Ki Taxi, a weekly drama where unusual stories unfold in the unique setting of a taxi, will be aired every Friday at 9 pm; whereas Hindi Hai Hum, a drama that brings to the forefront the underlying spirit of unity amongst India’s youth, will be aired Monday to Thursday at 9 pm. A reality show designed in India called Sarkaar Ki Duniya, where 18 Indians meet on a remote island and under the watchful eyes of its autocratic ruler, Sarkaar, are tasked to transform the island, will be aired from Monday to Friday at 10 pm.