MUMBAI: TV 18’s advertising and promo arm The Cell has announced a contest, A Film Without Film!, which will be hosted at the Promax BDA India 2007 conference to be held on 29 and 30 May 2007 in Mumbai.

This initiative aims to engage with the creative community through a fun contest, open to all delegates attending Promax BDA India 2007. Participants will be required to shoot a film through their mobile phone, from a selection of four given topics.
 
A jury comprising three leading personalities from the media space will judge the films and declare a winner, who will receive an attractive prize. A Film Without Film! winners will be announced just before the World Gold Session at the conference. The contest will be promoted through on-air promos across the TV18 network and online emailers and banners aimed at the creative community.