UTV plans big release for Kurbaan


MUMBAI: Kurbaan, a Dharma Productions film and a UTV Motion Pictures release directed by Rensil D’Silva will be releasing across more than 1700 screens globally. Of these, 1500 screens are in India and the rest, overseas. 1300 physical prints and 800 digital prints will be distributed across the country.

Recently, the stars of the film, Kareena Kapoor and Saif Ali Khan, travelled overseas – to UK and Dubai – to promote the film. Producer Karan Johar also joined them in UK to speak to the media about the romantic thriller. UTV has also roped in various media partners across 15 countries to telecast a special segment called Date with Kurbaan, showing Johar interviewing his two stars in a Koffee with Karan format. The film is being aggressively marketed with an extensive outdoor, TV and print campaign, ensuring maximum visibility.

UTV Motion Pictures CEO Siddharth Roy Kapur said, "Kurbaan is a film which has a team of winners behind it – an extremely talented and versatile starcast, an incredibly gifted first-time director and of course, Karan Johar. The movie’s engrossing and globally relevant premise is sure to enthrall viewers from across the world and it deserves the largest release, not just in India, but also overseas. We have immense faith in the films concept and its execution and have therefore supported it to the fullest in terms of marketing and distribution."

The movie is scheduled for release across more than 25 countries including India, UK, US, UAE, Australia and others.

Kurbaan is a romance set against the backdrop of global terrorism.