Mumbai: UTV Motion Pictures & the team of their recent venture Mumbai Meri Jaan paid a humble tribute and condolences to all the victims and the families targeted by terrorists, through there currently launched Mumbai Meri Jaan Signature campaign.

The head start for the campaign began with a display of a hoarding, which carries a wreath dedicated to the martyrs and it urged citizens of India to take a pledge against terrorism. The hoarding was put up at the busiest suburban area of Juhu on 11 July marking the anniversary of the life disruptive event.

The Mumbai Meri Jaan signature campaign was initiated with the objective of reinforcing the message of communal harmony on the occasion of the 15th anniversary of CCBT (Concern Citizen for Better Tomorrow) and the release of the film Mumbai Meri Jaan. The film stars R. Madhavan, Soha Ali Khan, Irrfan Khan, Kay Kay Menon and Paresh Rawal in pivotal roles.

The film explores the impact of this devastating incident on the lives of the people of Mumbai. From a feisty reporter to a patriotic corporate man; from a retiring policeman to a rookie cop; from an unemployed youth to a coffee-vendor: Mumbai Meri Jaan follows the lives of people from all strata of Mumbai’s bustling society as they tackle the after-effects of a fatal incident that brings out the best and sometimes worst in them. It’s a story of ordinary people set in one extraordinary circumstance –event on the evening of 11 July- that forms the crux of Mumbai Meri Jaan.

The movie is slated to release on 22nd August and is being produced by Ronnie Screwvala.