MUMBAI: UTV’s youth centric general entertainment channel (GEC) Bindass, that launches on 24 September, will be available on DTH platform Tata Sky.

The GEC is the first manifestation of Brand Bindass, UTV’s 360 degree fun entertainment brand aimed at young India, across television, internet, mobile and cafes.

Tata Sky offers subscribers over 120 television channels and interactive services in DVD quality picture and CD quality sound. Within the first year of its launch, Tata Sky has touched one million connections.

Bindass CEO Zarina Mehta said, “Bindass is proud to associate with Tata Sky and we are confident that the platform will enable us to reach out to our target audience effectively. Bindass, the GEC, will reflect the core values of Brand Bindass- fun, frank, fearless and valuing freedom in all its forms. Its programming will celebrate being young in India – it is a platform of self expression where young India can just hang out and chill.”

Tata Sky managing director and CEO Vikram Kaushik added, “We are delighted that a high quality production house is launching a new general entertainment channel. Tata Sky is very pleased to make this exciting channel available to its rapidly growing subscriber base.”

UTV Global Broadcasting executive director Shantonu Aditya said, “Tata Sky, with its superior quality of satellite transmission and interactivity, is an ideal platform for Bindass to reach its audience.”

Brand Bindass is laid on the foundation of a research conducted by UTV on Indian youth and its entertainment needs. Bindass, the Hindi GEC, is aimed at a target audience in the age range of 15 to 34 years.