Vishal Rally joins BIG CBS Networks as business head

Mumbai: BIG CBS Networks has appointed Vishal Rally as the business head.

Rally will be responsible for the overall functioning of the channel including programming, promotions, communications and also the P&L and revenue generation for the business.

Reliance Broadcast Network business head – television channels Nikhil Mirchandani said, “Vishal brings with him experience and skill sets that will work to the advantage of the business. He comes on board at an interesting juncture where all our channels have shown growth and the time is appropriate to increase thrust on revenues and top-lines. We welcome him on board and look forward to a fruitful innings.”

Rally added, “Am happy to come on board. There exists huge market potential to explore for these channels and I am confident that the content, the market standing and the team when put together make for a winning brand.”