[tps_footer]We have seen Aishwarya Rai Bachchan endorse popular brand ‘Kalyan Jewellers’ for many years now and most people have started associating the starlet with the brand. However, in an unexpected turn of events, the gorgeous diva of B-town will not be associated with Kalyan anymore. Instead, Bollywood’s fashionista Sonam Kapoor will step into Aishwarya‘s shoes for this one. The Kalyan group released an official statement with regards to these new developments.

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Ramesh Kalyanaraman, Executive Director, Marketing and Operations, said in a statement, “We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading national brand. We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers.”

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One cannot forget that the two ladies had a tiff on the Cannes Red Carpet which left a bitter taste in their mouth. Sonam had even called Bachchan ‘aunty’.  Well, Sonam Kapoor has certainly added a new feather to her cap with this one. The actress who is still basking in the glory of her performance in the biopic Neerja, certainly seems to have won this round. Sonam and Aishwarya also endorse a popular beauty brand together, in association with which they have been attending the Cannes Film Festival for some years now.

Congratulations to Sonam on this one![/tps_footer]